(Un) Common sense

Toyota Product Development SystemFrom the “Toyota Product Development System” p15

“[What is the scret of Toyota’s success?]. Did Sakichi Toyoda pilfer some ancient Samurai secret? […] Executives at Toyota reduce it to three words: ‘common sense engineering‘. Unfortunately, what seems like common sense to Toyota often does not seem so common outside of Toyota.”

When someone accuses me of peddling “nothing more than common sense”, I wear that as a badge of honour.

Of course, what I think when someone tells me that “it’s just common sense!” is: so why don’t you do it?

When someone tells me “that’s just common sense”, I respond: “Exactly! You’ve really understood what I said. So… Let’s do it!” 😉

Dedicated to friends with common sense. You know who you are 🙂